Marketing Services
We provide a complete marketing solution with services across brand strategy, brand identity, brand experience, brand and marketing planning and advertising communications. We’re pretty flexible and can customise a solution to suit your business needs. We can work alongside you in your business and with your agency partners, or we can introduce you to new partners if you need them.
Our work covers all areas of marketing from marketing planning through to implementation. We work collaboratively with you, on a project basis or a longer-term plan if that’s what your business needs.
Brand strategy and development, brand positioning, finding that reason to believe
Understanding your brand and identifying its position in the market helps you to be clear about your target customer, their needs and creating a clear point of difference. A solid brand strategy helps build strong brands that are easy to recognise and remember, and attract more loyal customers.
Developing brand creative and messaging, logo design and refreshing brands, brand design guidelines.
With an agreed brand strategy, we can identify how to meet branding, naming and messaging goals. We can develop the creative brief which will ensure everyone has a clear understanding of what your brand is trying to achieve and can communicate the essence of your brand visually. Branding is about creating an identity that showcases your brand to the world, and all elements of your brand need to work consistently together.
Market research – qualitative and quantitative studies
Market research is helpful to measure brand health and where brands sit versus the competition. Research may also be helpful to guide business decisions about brands, or identifying new opportunities.
Packaging Design
Packaging design is one of the most essential elements for a brand and creating powerful packaging that engages with consumers will get results. Successful designs must be functional, protect what's inside and provide information to consumers about the product. A great pack design will deliver brand messaging and help create a point of difference for your brand.
New Product Development
Launching new products needs to start with a good innovation plan and an understanding of your market through market analysis, planning, and launch strategies to help you succeed
Communications strategies and implementation across all touchpoints – mainstream media (TV, print, radio), digital media, social media, eDMs, websites, sponsorship, events, and PR
Creating and implementing targeted and integrated marketing communications will be determined by the level of investment budgeted for your brand. Managing campaigns is just as important to determine results and effectiveness of your brand communications.
Creating brand collateral – POS, merchandise, brochures, signage, trade show displays
Brand advertising and promotion is specific to a brand and should be consistent in message, look and feel. Brand design guidelines are important to help design partners stay true to your brand and what it stands for.